Start-up specific Marketing, Lead Generation and Sales

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Get the foundation right, avoid costly mistakes, and fast-track your success with a proven approach designed for ambitious start-ups.

Launching and growing a start-up is exciting, but without the right sales, marketing, and lead generation strategies, progress can stall. Our Start-Up Essentials service provides everything you need to attract the right customers, generate consistent leads, and close high-value deals.

We don’t just offer advice—we work alongside you to build a scalable, results-driven strategy tailored to your business. Whether you're refining your brand, optimising your lead generation, or structuring a high-performing sales process, we provide the expertise and hands-on support to accelerate your growth.

• Website optimisation for user experience and conversion rate
• Social media plan tailored to the target audience
• Draft social media posts with clear messaging and visuals
• Development of a compelling value proposition
• Creation of an ideal client profile
• Identification of key buyer personas
• Content marketing strategy: Blog posts, white papers, and guides for organic traffic
• SEO optimisation: Enhancements for better visibility
• Analytics setup: Analytics for performance tracking
• Brand guidelines: Consistent use of logos, fonts, and colours

• Development and promotion strategy of lead magnets (eBooks, quizzes, etc.)
• Email marketing campaign drafts tailored for different audience segments
• Co-selection and implementation of data tools and CRM
• Cold call scripts for effective outreach
• Networking plans for in-person and virtual events
• Guidance on using social media strategically for lead generation
• LinkedIn outreach strategy: Personalised messaging templates for targeted connections
• Webinars/workshops: set up and guidance around lead generation through value-driven events
• Automated campaigns set up and guidance: helping use tools like HubSpot or Apollo.io
• Account-based marketing (ABM) set up: Personalised lead generation assistance for high-value targets

• Creation of a structured sales process and strategy
• CRM optimisation for tracking and managing leads
• Templates for deal reviews and customer presentations
• Pricing strategy development
• Creation of close plans to secure deals effectively
• Sales training modules: Onboarding and upskilling for sales
• Pipeline management: Regular reviews for deal tracking and forecasting
• Post-sales processes: Upselling and cross-selling strategies
• Feedback loop setup: Learning from lost deals to improve strategies