Case Studies

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This company makes electronic drives in the south of England. It is private equity backed, with a new CEO and a sales team built around long-standing relationships. Growth depended on finding new distributors, OEMs and end users in overseas markets, and there was no outbound function to do it.

The first qualified meeting was booked on day two. After the first month where the campaign achieved 11 new business meetings, the campaign is running at 14 new business meetings a month, against a contractual guarantee of 8 per month. A company found in the first four weeks signed in week seven. The client had new revenue from our work inside three months, with many more deals in progress. 

A UK IT services company wanted to launch a new managed cyber security brand. It had no name in the market, no LinkedIn page, no brochures and no pipeline. We built the brand's collateral, launched its LinkedIn page, grew the following, and ran outbound to UK targets alongside it. At the peak of the contract that new brand was getting 16 new business meetings in a month, with buyers who had never heard of it before. 

UK cyber security company in Berkshire. We worked directly with their Head of Sales while the business was being acquired and merged into a new group, with stretch targets set on top.

We rebuilt sales reporting, wrote the onboarding for new reps, fixed how the team used HubSpot, ran sales training for two new hires and prepared the sales leader for board presentations. The result was a sales function with structure and processes that scale, a leader who could hold his own in the boardroom and get what he needed, and targets hit in the hardest year the company had faced. This company was the only company in the group to hit its sales target.